The demographic profile of the target audience for my magazine would be between the age of 17 and 30. The image of 'Haribo' and the 'BBC 3' logo implies that I am aiming my magazine at a young audience as they are likely to buy this product and watch the programmes on 'BBC3'. I also believe that the majority of my target audience would be female as the magazine I am making will include fashion pages and art pages which men are less likely to be interested in. I have tried to show this on my mood board by including an image of a model. I also included an image of an 'UGG' boot as higher class women can afford to pay for an expensive branded shoe. According to the socio-economic scale my target audience will be in the ABC1 categories. This is because I think that a higher class audience would be more likely to pay for a music magazine but also be interested in the artists and other topics, like art and fashion, which are included in my magazine. I have tried to represent this audience by using images that would apply to them. I included an image of an Austrian mountain because they are more likely to be able to afford to go on a skiing holiday compared to a working class person and a pair of rowing oars because wealthy people can afford to do this sport. The image of 'Kettle chips' implies that they have money to spend on a ‘luxury’ everyday item. I think that the marital status of the majority of my target audience would be single however; I included an image of a love heart because I can imagine some of the audience having a relationship with someone but they wouldn't be married to them.
I think that the psychographic profile of my target audience would be mostly succeedeers and Reformers as they are likely to be rich and want to improve the world by recycling etc. For example, the image of the 'Innocent' smoothie and the recycling logo suggests that they like things natural and organic and care about the world they live in. I also included higher end retail shops like 'Paperchase' and 'Republic'. I also included images like a bicycle and a small 'Toyota' as these are the modes of transport my target audience are likely to use, the bike because it is environmentally friendly and the richer people will be able to afford a 'Toyota'. However, as the target audience are mainly teenagers and people in their early twenties I chose these shops as they are more likely to buy things in these stores rather than other high class stores like 'John Lewis'.
However, I do think that there would be some individuals too, as my audience are young and some will have their own individual style and won't know what they want to do with their lives yet. I put clothes shops like 'Republic' and 'H&M' because it is common to find unique styles of clothing which would appeal to my Individual audience. Also, these shops provide carrier bags that are made from recycled plastic and are biodegradable which would please the reformers of my audience as this is their nature and they are likely to care about the environment.
I used an image of the 'Latitude' logo because I feel that my target audience would go to this festival. This is because not only will they see bands that are their style of music but also enjoy the art and poetry events that go on too. This is because they would be well educated and be interested in art and poetry.
I used images of an 'iPod' touch, a fairly expensive phone and a 'Nintendo' DS, as my target audience will be able to afford them, but also if they enjoy music they are likely to have an 'iPod' to listen to their music. A 'Nintendo' DS is often sold as a games console for ‘smarter’ people as brain training games are available which I believe my audience would play compared to racing games etc. available to other consoles. Also a 'Nintendo' DS is compact, and as my target audience are likely to have busy working lifestyles, it is ideal for taking it on the go. I think my audience would read 'The Guardian' as it is a higher class newspaper. Also, it includes articles on fashion, music and other topics which relate to my magazine and would appeal to my target audience.
The artists I included on my mood board are artists that I expect my target audience to listen to, and the music genre I am going to base my magazine on. I also included an image of an acoustic guitar, as the artists featured often use this instrument in their songs. I also think that my audience, being interested in that genre of music, are likely to play the guitar themselves.
I also put on the 'Have I Got News for You' logo as I think that my audience, being higher class, would watch this as it is about politics and the news around them. They are likely to be well educated and would have an interest or opinion on politics themselves.
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