Question 4:Who would be the audience for your media product?

The demographic profile for my target audience for my magazine would be females between the age of 17 and 30. I would aslo expect the majority of them to be single and for them to mostly be in ABC1 catergory on the socio-economic scale. The image above represents my target audience.

The physcographic profile of my target audience is likely to be either reformers and individuals as I expect them to want them to change the world but also be quite young and have an individual style. I also believe that they may be succeders as I expect them to have higher paid jobs or, if they don’t work, their parents to earn a lot of money. This could also make my audience fall into the aspirers catergory as they may want the luxury lifestyle after they have finished studying at college or university and aspire to get well paid jobs, which may be similar to their parents. I think that the majority of my audience would be single and have no children but some may be in a short-term relationship. I think that if they were living at home they are likely to be living in a large detachted house as I expect their parents to earn quite a reasonable amount of money. I’d also expect them to have family holidays skiing and to places like America as they would be able to afford to do this. I believe my audience may go shopping for clothes regularly and also keep up to date with the latest technology such as the newest model of ‘iPhone’.

I think they would buy my magazine because they will be interested in the artists that are featured in the magazine. Also, I think they would enjoy the other items in the magazine such as the fashion and the photography pages as these are likley to be some of their hobbies and interests.

I think their taste in music would be quite individual and they may listen to some non-mainstream artists. However, I expect them to listen to some mainstream music from artists like ‘James Morrisson’ and them to enjoy other indie style music. I can imagine them enjoying ‘chick flick’ films such as ‘The Holiday’ and ‘Love Actually’ as they areaimed at females and the content in the film would interest them.

The type of advertisers for my magazine could include shops like ‘H&M’, ‘River Island’, ‘Next’ and ‘Republic’ as I imagaine my audience being fashion concious but also having their own individual style. Also my audinece are probarly going to be middle class so can afford luxury items such as cameras, ipods and expensive mobile phones so I imagine companys like ‘Kodak’, ‘Apple’ and ‘Lg’ as well as ‘O2’ advertising in my magazine as my audience can afford and probarly own their products. I aslo expect Jewellery and perfume to be advertised as it is a womens magazine so company’s like ‘HSamuels’ and ‘Boots’ could also advertise. These products are luxury items which my audience would be able to afford. However, I wouldn’t expect to have shops and companies like ‘Primark’ and ‘New Look’ as they are cheaper shops and I can’t imagine many of my audience shopping there. Simarlarly I wouldn’t have advertisers such as ‘Tesco’ or ‘Asda’ because these companys often aim their adverts at older women or mother’s which the majority of my audience won’t be. I also wouldn’t expect to have adverts for men’s aftershave or football as these would not appeal to my target audience.