Institutional data 'Overview of Industry'

Overview of whole magazine industry

IPC media produce over 85 media brands. Two thirds of women in the UK and 44% of Men read a copy of their print brands, which makes 27 million adults in the UK. This shows that the magazine industry is very large and a lot of money can be made here. This means that I need my magazine to be new and attractive so it appeals to a large audience and so it stands out amongst others. As well as this, their online brands collectively reach 20 million users every month. This means that I will also need to compete with online publishers as well as the print publishers. It also means that I will need to produce a magazine that will appeal to online users and try to convince them to buy a ‘hard’ copy. http://www.ipcmedia.com/


Overview of Music magazine industry